Data Protection Policy
Maximum Adventure ("We") are committed to protecting and respecting your privacy.
For the purpose of the Data Protection Act 1998 (the Act), the data controller is Maximum Adventure of Hartley Fold House, Hartley, Kirkby Stephen, CA17 4LH.
Our nominated representative for the purpose of the Act is Mike Bowness.
We take your privacy very seriously, therefore, we urge to read this policy carefully because it contains important information about:
- who we are,
- how and why we collect, store, use and share personal information,
- your rights in relation to your personal information, and
- how to contact us and supervisory authorities in the event that you have a complaint.
Who we are
Maximum Adventure Limited ('we' or 'us') collect, use and are responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulations which apply across the European Union (including the United Kingdom) and we are responsible as 'controller' of that personal information for the purposes of those laws.
The personal information we collect and use:
a) Personal information you provide to us
We collect personal information that you provide to us. This may include:
Name and address; email address; date of birth; telephone number
Some examples of when we collect this information include:
When dealing with an enquiry; when a participant registers for a trip or event; when a participant signs up to our newsletter
b) Personal information from other sources
We may receive information about you from other sources. This information includes:
In respect of a corporate trip or event, from a participant's employer.
In respect of a charity trip or event, from the charity concerned.
We will add this information to the information we hold about you for the following purposes:
To verify a participant's details; to match a participant to an event; to afford a participant the best possible experience and to improve the customer experience
c) Sensitive personal information
Sensitive personal information includes any information which relates to the following:
Your genetic data, your biometric data, your ethnic origin, your political opinions, your religious beliefs, whether you belong to a trade union, your physical or mental health or condition, your sexual life, and whether you have committed a criminal offense
We may request that you provide sensitive information. We will only collect your sensitive personal information with your explicit consent.
Some examples of when we may request sensitive personal information include:
When we require your medical information prior to participation in a particular trip or event
d) Personal information you provide about third parties
If you give us information about another person, you confirm that the other person has appointed you to act on their behalf and agreed that you:
shall consent on their behalf to the processing of their personal data;
shall receive any data protection notices on their behalf;
shall consent on their behalf to the transfer of their personal data abroad; and shall consent on their behalf to the processing of their sensitive personal data.
e) Monitoring and recording communications
We may monitor communications such as emails and telephone calls for the following purposes:
Quality assurance; the improvement of standards; the prevention of fraud and training
How we use your personal information
We collect information about our users for the following purposes:
Marketing; website customisation; service improvement; to identify and manage accounts; to process orders; to conduct research; to carry out customer profiling and preferences; detection of fraud
Who your information may be shared with
We may share your information with:
Business partners and service providers; law enforcement agencies in connection with any investigation to help prevent unlawful activity;
We will not share your personal information with any other third parties.
We would like to send you information about products, services, offers, competitions and our business which may be of interest to you. Such information could be sent by post, email, telephone, text message or automated call.
We will ask whether you would like us to send you marketing messages on the first occasion that you provide any relevant contact information (i.e. on purchase, signing up to a newsletter, entering a competition etc). If you do opt in to receive such marketing from us you can opt out at any time (see 'What rights do you have?' below for further information). If you have any queries about how to opt out, or if you are receiving messages you do not want you can contact us using the details provided below.
Whether personal information has to be provided by you, and if so why
The provision of the following information is required from you:
Name, address, and age
This is to enable us to do the following:
To ensure that confirmation of your booking or order is made
We will inform you at the point of collecting information from you, whether you are required to provide the information to us.
How long your personal information will be kept
We retain your personal information for as long as is reasonably necessary to enable us to provide you with the services that you have asked us to undertake, to comply with our legal
obligations or for as long as is reasonably required for our legitimate interests
Reasons we can collect and use your personal information
We rely on the following as the lawful basis on which we collect and use your personal information:
The legitimate interests relied upon are as follows:
The information is necessary for us to undertake our commercial activities as a data controller in relation to our clients, whether individuals, corporations or charities. The information is used for marketing purposes, the impact on privacy is minimal and it is necessary for our business.
The basis on which we process your sensitive information (i.e. special category as in the GDPR) is that:
We need knowledge of any medical conditions you may have prior to participation in an event or trip
A consequence of our use of your personal information
The consequence to you of our use of your personal information is:
We may recommend trips and events for you based on your personal information
Keeping your information secure
We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.
We will also use technological and organisation measures to keep your information secure. These measures may include the following examples:
We secure accounts with a password.
We use dedicated and secure servers.
We use SSL encryption.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
Indeed, while we will use all reasonable efforts to secure your personal data, in using the site you acknowledge that the use of the internet is not entirely secure and for this reason, we cannot guarantee the security or integrity of any personal data that are transferred from you or to you via the internet. If you have any particular concerns about your information, please contact us using the details below.
Transfers of your information out of the EEA
We may need to transfer your personal data to the following countries outside of the European Economic Area:
Africa, Asia, North, South, and Central America
These transfers will be undertaken for the purpose of:
Your participation in trips and events undertaken in countries on these continents.
Such countries do not have the same data protection laws as the United Kingdom and EEA. Whilst the European Commission has not given a formal decision that such countries provide an adequate level of data protection similar to those which apply in the United Kingdom and EEA, any transfer of your personal information will be limited to such data as is necessary for the fulfillment of your particular trip or event and, so far as reasonably possible, be subject to such safeguards as we deem necessary in all the circumstances.
For more information on the basis of any non-EEA transfers, our safeguards or Commission details, please contact us as described below. We will not otherwise transfer your personal data outside of the EEA or to any organisation (or subordinate bodies) governed by public international law or which is set up under an agreement between two or more countries.
Children and the validity of consent
Where we obtain consent from any user we will take reasonable steps to ascertain whether the user is over 13 years of age and whether the child is sufficiently informed to give valid consent. If the user is not, parental consent will be required to provide consent for the processing of any personal information.
What rights do you have?
Under the General Data Protection Regulation, you have a number of important rights free of charge. In summary, those include rights to:
- fair processing of information and transparency over how we use your use personal information
- access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address
- require us to correct any mistakes in your information which we hold
- require the erasure of personal information concerning you in certain situations
- receive the personal information concerning you which you have provided to us, in a
structured, commonly used and machine-readable format and have the right to
transmit those data to a third party in certain situations
- object at any time to the processing of personal information concerning you for direct
- object to decisions being taken by automated means which produce legal effects
concerning you or similarly significantly affect you
- object in certain other situations to our continued processing of your personal
- otherwise, restrict our processing of your personal information in certain
- claim compensation for damages caused by our breach of any data protection laws
For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner's Office (ICO) on individual's rights under the General Data Protection Regulations (http://ico.org.uk/for- organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/)
If you would like to exercise any of these rights please:
- email, call or write to us
- let us have enough information to identify you
- let us have proof of your identity (a copy of your driving license, passport or a recent
credit card/utility bill)
- let us know the information to which your request relates
From time to time we may also have other methods to unsubscribe (opt-out) from any direct marketing including for example, unsubscribe buttons or web links. If such is offered, please note that there may be some period after selecting to unsubscribe in which marketing may still be received while your request is being processed.
How to complain
We hope that we can resolve any query or concern you raise about our use of your information.
The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/ or telephone: 0303 123 1113.
If you have any questions about this policy or the information we hold about you, please contact us by:
e-mail: [email protected]
Hartley Fold House,
Our data protection officer is Mr. Mike Bowness.